Fast food company Burger King has announced it will be partnering with Loop, a sustainable packaging business, to trial a new range of reusable packaging for their burgers, sides and drinks lines.
The trial will last a total of five months and take place in restaurants based in two English towns, Ipswich and New Market. The list of restaurants is as follows:
· Ipswich Copdock Interchange
· Ipswich Europark
· Ipswich Westend Road
· Ipswich Anglia Retail Park
· Newmarket Fordham Road
It is hoped that the initiative will help to reduce the use of single plastics and in turn, reduce overall plastic waste that accumulates as a result of fast-food companies. The company also hopes the scheme will help them reduce the impact of their carbon footprint, and has pledged to use 0% single use plastic by the year 2025.
The system will give customers the option to pay a £1 deposit, which will later be reimbursed by using the Loop app, to use the sustainable packaging options. If customers download the app, they will be able to scan the barcodes of their sustainable packaging items and return them in special bins located outside the restaurants.
All returned items will be professionally cleaned using Loops specialized cleaning system, which has been scientifically designed to sanitise each item before eventual reuse.
Burger King hopes the new packaging will help them reach their overall sustainability goals. Other sustainable companies have also been creating fun and quirky items that have a positive impact on the environment, such as these edible coffee cups.