Unilever is continuing to make a push towards a more sustainable future with the development of their new paper-based laundry detergent bottle, which is planned for release this year, in 2022. The company also wants to use the same technology to create paper-based hair care bottles.
The paper-based bottle will be made of a sustainably sourced pulp and be designed to be recycled in the paper waste stream. Inside, the bottles will be sprayed with a proprietary coating that repels water, enabling the paper-based packaging to hold liquid products such as laundry detergent and shampoo and conditioners.
Richard Slater, Unilever Chief R&D Officer, said: “To tackle plastic waste, we need to completely rethink how we design and package products. This requires a drastic change that can only be achieved through industry-wide collaboration. Pulpex paper-based bottle technology is an exciting step in the right direction, and we are delighted to be working together to trial this innovation for our products.”
A prototype is currently being developed ready for debut in Brazil during 2022, with plans to then expand across Europe and other countries. Leading laundry brand OMO, which is also known as Persil, Skip and Breeze, will be the first to use the new technology for their products.