UK supermarket Asda has announced that they will be dropping the prices of over 100 ‘family favourites’ until the end of 2022. This move has been taken in an effort to tackle the inflation crisis and help any families that may be struggling with their budget.
Mohsin Issa, Co-owner of Asda said: “We know that household budgets are being squeezed by an increasing cost of living and we are committed to doing everything we can to support our customers, colleagues and communities in these exceptionally tough times.”
Price decreases will be seen on fresh fruit and vegetable items, fresh meat, rice, noodles and soft drinks, among an array of other household products. On average, prices will see a reduction of around 12%.
In addition to lowering prices for customers, the UK supermarket chain also announced they would be increasing wages to help their floor staff during these difficult times. They confirmed 120,000 shop floor staff would see a wage increase to £10.10 an hour, which is planned to commence in the coming summer months during July. On top of this, staff will also have the opportunity to receive a £400 bonus at the end of the year. This combination will make Asda the highest paying supermarket in the UK.