Lego is joining the fight to help create a more sustainable world through adding more sustainable Lego bricks to its fleet, which are currently being protoyped and tested. For an item to be classed as sustainable, the material must be responsibly produced, use renewable or recycled resources, generate little or no waste, use sustainable chemistry and be fully recyclable at the end of its life.
The new prototype bricks are made from PET plastic from discarded bottles, with over 250 variations of PET materials and plastic formulations being tested over the past three years by scientists and engineers.
Vice President of Environmental Responsibility at the LEGO Group, Tim Brooks said: “We are super excited about this breakthrough. The biggest challenge on our sustainability journey is rethinking and innovating new materials that are as durable, strong and high quality as our existing bricks – and fit with LEGO elements made over the past 60 years. With this prototype we’re able to showcase the progress we’re making.”
Other positive steps Lego are taking include a further investment of $400 million in next three years, to build towards constructing a more sustainable company. they are also removing single use plastics from their boxes and producing some elements of their products from bio-polyethylene, a material sustainably sourced from sugarcane.